Employee Spotlight: Elson Yeung, Product Line Manager of Ash City

Elson Yeung, Ash City’s product line manager always has a full schedule. He is always working on fresh new ideas, having his hands on the fabric, meetings and working closely with the director of design and merchandising. There is so much he would like to share about the apparel industry, but one important thing he’d like to highlight is that product line management is never a one department job or one person job. It’s a real team effort to be sure that the company’s goal to achieve quality is met and that we all strive to exceed our customers’ expectations.

What are your responsibilities as a product line manager of Ash City?

My job as a product line manager is to analyze, plan and develop the collection for every new season. Merchandising and building stories is also something that I do.

What are some important skills one must have to be a product line manager?

Analytical skills are very important. Having a background in apparel design, garment knowledge and fabric knowledge is important as well.

What is your favourite part of being a product line manager?

My most favourite part of being a product line manager would have to be having the ability to create something from scratch to the big concept. I also enjoy seeing the representatives’ and customers’ reaction when they see our designs.

What is the most complicated part of working in your position?

I would have to say the most complicated part of being a product line manager is dealing with unexpected issues and finding the solutions to fix the problem.

Who do you work closely with at Ash City?

I work closely with Mabel Kwok, who is the Director of Design & Merchandising at Ash City. We work very close to each other when it comes to designing and merchandising.

How do you receive feedback and how do you use that to develop new and exciting products for Ash City?

I get the feedback from our customers and sales representatives. We get the feedback from e-mails, phone calls, and even surveys. We have an interactive-based of communicating to our customers.

What’s the one word that would describe your day as a product line manager?

I have three. Full. Exciting. Creative.

When you’re not working, what are some things you enjoy doing?

I enjoy shopping, watching old movies, collecting wine and just relaxing!