Wednesday, 29 May 2013

A Career in Marketing Graphic Design



Marketing Graphic Design is growing into a very popular career choice for many individuals. It's not difficult to see why as this profession allows for the expression of creativity through a variety of different areas which keeps the work entertaining and challenging. 


On a daily basis artistic, technological, cognitive, business and communication skills are all challenged. This is one of the reasons why Marketing Graphic Designers are so unique. 

They encompass a wide range of knowledge in which they use to produce an original design. They excel at responding to industry and professional changes. However, their ability to constantly be creative is what really allows them to be successful in their profession.

To gather more insight on this profession, we decided to interview one of Ash City’s best, Elyse Del Brocco, our Marketing Graphic Designer.

Elyse has been working with Ash City for 11 months. Although she is a fairly new addition to our team we have managed to keep her extremely busy. 

As a Marketing Graphic designer she works on promotion pieces, e-blasts, custom and seasonal flyers, tradeshow banners and posters and Good Points Magazine. In addition to this, she also works on pieces for upcoming occasions, such as: wine tasting invites, Fashion Show Programs, e-vites (etc.).

As she likes to put it, “basically any job the marketing department needs designed.”

As this profession can be stressful, we asked Elyse what keeps her motivated in her career.

“I love the great people I get to work with and the great work atmosphere. I love doing anything creative and coming up with new exciting ideas!”

Mary Rau-Foster, author of Motivating Moments” discusses the importance of having a fun atmosphere at work and how it can increase productivity. It helps destroy boredom and fatigue, increase creativity, and enhances communication. Therefore, it is no surprise that Elyse’s exciting work environment keeps her motivated in here career and successful when coming-up with original ideas.

However, despite the great atmosphere it can still be difficult to find inspiration. Although you can refer to other designs for inspiration, experience has also taught Elyse that it is important to keep an open mind and look for inspiration in places that you may not expect.

“I definitely turn to the internet for inspiration, but I am always on the lookout for new inspiration everywhere I am and most times I don’t even realize until it sparks.”

Elyse has been working in this profession for a long time and looks forward to continuing to grow her knowledge and experience. In the beginning, this profession can be very overwhelming and Elyse offers some advice to the aspiring professionals.

She explains that having some basic knowledge of the industry you are about to work for is extremely beneficial. It will not only allow you to understand office lingo, but help you create more effective designs that will appeal to your target market.

“I wish I knew more about clothes, working for and apparel company terms like Yoke were very confusing at first”

Ash City is very happy to have Elyse as part of our team! She always adds her personal touch to everything she designs, which makes each design more exciting and original than the other. 


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